Blog
Essays on design, brand, craft, tools and technology, and the philosophy behind the work.
A walk through the entire history of web development, from the first HTML tag to today, and a prediction of where it goes next as AI takes on an ever-larger role in how we build and browse.
A history of branding: how did brands appear in the first place? What makes brands stick, and how will AI change it? A philosophical essay on the essence of brands.
Nine thousand years of arguing about tools, and not one of those arguments was ever settled by examining the instrument. A meditation on mirrors, windows, Dante's frozen hell, and what actually changes when the cost of a mark falls to zero.
