Brand identity for tech startups
01Complete visual identity systems, logos, color, type, and guidelines, designed to make an early-stage company look category-defining and ready for its next raise.
Branding and design for tech startups
Branding studio for tech companies in NYC
LILU is a New York City branding studio built for technology companies. We deliver brand identity, websites, and daily design that make startups look category-defining, at the speed founders actually move.
Our work
Some of projects we've worked on.
Nayya
Brand identity
EvolutionIQ
Re-brand
Vira Drones
Brand identity
Kizen
Creative partner
Sunlight
Brand & web
EpiRēna
Brand & packaging
The branding partner tech founders actually want
Great products get overlooked every day because they look like everyone else. As a branding studio for tech companies in NYC, LILU exists to fix that, giving ambitious startups a brand that signals the caliber of what they're building.
Our work spans branding and design for tech startups at every stage: naming and identity, websites and landing pages, pitch and sales collateral, and the ongoing design support a fast-moving company needs week to week. Every engagement pairs senior human craft with AI-native workflows, so you get exceptional quality without agency timelines.
~60 days
Typical timeline for a full startup rebrand
Seed–Series B
Stages we partner with most
NYC-based
Working locally and remotely worldwide
What we do
Branding and design for tech startups, end to end
Investor-ready websites
02Marketing sites and product landing pages that turn traffic into pipeline, built to load fast, rank in search, and convert founders' hardest-won attention.
AI-native brand systems
03Design systems and prompt libraries that let your team produce on-brand content at volume and surface higher in AI-powered search and answer engines.
Ongoing design partnership
04A daily creative team for decks, social, product marketing, and campaigns, so your brand stays consistent as you scale from seed to Series B.
Why founders choose LILU
A NYC branding studio that moves like a startup
Built for startup speed
We rebrand tech companies in as little as 60 days, matching the pace of fundraising, launches, and board deadlines.
Founder-level partnership
You work directly with senior designers and strategists, not account managers, so decisions happen fast and stay on-vision.
AI-native execution
We pair world-class craft with modern AI workflows to deliver at higher volume and lower cost than a traditional NYC agency.
Referral-led track record
Our studio has grown almost entirely through executive referrals and word-of-mouth from the tech companies we serve.
FAQ
Branding for tech companies, answered
What does a branding studio for tech companies do?
A branding studio for tech companies builds the visual identity, messaging, and digital presence a technology business needs to stand out. At LILU that includes brand strategy, logo and identity systems, websites, pitch and sales collateral, and ongoing design support, all tailored to how modern tech buyers and investors evaluate a company.
Do you offer branding and design for tech startups at the early stage?
Yes. We provide branding and design for tech startups from pre-seed through growth stage. Early-stage founders typically start with a core identity and a conversion-focused website, then add ongoing design support as they scale.
How long does a tech startup rebrand take?
A focused rebrand usually takes around 60 days from kickoff to launch, covering a new visual identity, website, and core marketing assets. Timelines flex based on scope, but we deliberately work at startup speed.
Are you based in NYC and do you work remotely?
LILU is a branding studio based in New York City and we partner with tech companies both locally in NYC and remotely across the US and globally.
What makes LILU different from other NYC branding agencies?
We combine senior, cross-disciplinary talent with AI-native workflows. That means you get agency-level craft with faster turnarounds and pricing that fits a startup budget, and you work directly with the people doing the work.
Can you make our brand investor-ready?
Yes. Much of our work is helping tech companies look credible and category-defining ahead of a raise, including brand identity, website, and pitch materials designed to build investor confidence.
Let's build a brand worthy of what you're shipping
Tell us what you're building. We'll show you exactly how a sharper brand accelerates your next launch or raise.