Strategy & workflow planning
Review your creative process, current tools and priorities. Choose the workflows worth exploring and map the setup, training and support they need.
AI Creative Strategy
Put AI to work
for your brand
We help creative and marketing teams use AI to develop ideas, create content and build for the web. From tool setup to hands-on training, we shape the process around your brand and the people doing the work.
What we do
A creative process your team can make its own
Brand references & prompt libraries
Bring your brand guidelines, visual references and reusable instructions together. Set up shared projects and prompt libraries that give the team a clear creative starting point.
Image & campaign workflows
Explore concepts, develop image variations and adapt creative for different formats. Build a content pipeline with art direction, review and refinement before assets move into production.
Video & motion workflows
Work through scripts, storyboards and AI-generated clips. Define where the team reviews the direction, how revisions happen, and what needs editing before the finished piece is ready.
Web concepts & prototypes
Use AI to explore landing pages and web ideas, then prepare the work for design and development. Connect the prototype to a clear plan for the production build.
Team training & support
Learn through live sessions using your own briefs and assets, with time to practice, ask questions and troubleshoot.
The handover
What your team takes away
Depending on the project, your handover can include a mix of the following. We can agree on follow-up sessions or ongoing support for the next projects your team takes on.
A working setup
A configured project or workspace, with brand references organized for reuse.
A prompt library
Reusable instructions with examples of how to adapt them to another brief.
Worked examples
Creative outputs kept with their source inputs, useful settings and review notes.
A practical playbook
Steps your team can follow, including what to check and where a person needs to review the work.
FAQ
AI Creative Strategy, answered
Who is this for?
Creative and marketing teams introducing AI into their work, or bringing structure to the tools they already use.
Can we work with the tools we already have?
We review your current setup first. The tool choices follow the work, your brand requirements and the way your team collaborates.
Is this consulting, setup or training?
It can combine all three. We agree on what your team needs, from choosing a first workflow to setting it up and teaching people how to use it. The project scope defines the deliverables and any ongoing support.
What about a full website build or AI search?
We can discuss those alongside your creative workflow. Our Website Development & Migration service covers full builds, integrations and AI search work. We'll agree on those deliverables as part of the wider project scope.
Our work
Some of the projects we've worked on, from brand systems to AI-generated fashion campaigns.
What would you like your team to create next?
Tell us about the work, the team and where you could use a hand. We'll help you find a practical place to start.