Campaign & editorial imagery
Seasonal campaigns, editorials and launch visuals art-directed around your collection, locations you can't book and light you can't wait for.
Gen AI for fashion & e-commerce
Fashion imagery,
without the shoot
AI-generated campaigns, lookbooks and on-model product shots for fashion labels and e-commerce clothing brands. Art-directed by people, true to the garment, ready for every channel.
Winner: Flora's Favorite, FLORA Met Museum Challenge, Sept 2026
Partners & platforms
FLORA
Pletor
Krea
Runway
Midjourney
Magnific
Kling
Luma
Recognition
Flora's Favorite at FLORA's Met Museum Challenge
In September 2026 our entry was selected as Flora's Favorite in FLORA's Met Museum Challenge: a piece reimagining museum-grade couture through generative image and motion.
- Award
- Flora's Favorite
- Date
- September 2026
What we create
From runway campaigns to every product page
For fashion labels launching a collection and e-commerce clothing brands shipping new SKUs every week.
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On-model e-commerce shots
Turn flat-lays and ghost-mannequin photos into on-model product imagery for your store, consistent across every SKU and product page.
Colorways & variations
Show every color, fabric and fit option without reshooting. Generate variants from one approved hero image while keeping the garment true.
Lookbooks & lifestyle
Build full lookbooks and lifestyle sets with a recurring cast, styling and mood that feel like one shoot, ready for web, social and wholesale.
Diverse models & sizing
Present pieces on a range of body types, ages and skin tones so shoppers can picture the fit, with the same garment detail on every model.
Motion & short video
Bring stills to life with short clips for product pages, paid social and runway-style reels, built from the same approved visual direction.
Selected work
Collections that never needed a studio
Fashion campaign
Tesla Clothing Line
A concept apparel line imagining Tesla as a fashion brand: oversized white technical outerwear, cast and styled for a full campaign set.
Award: Flora's Favorite
Met Museum Challenge
Our entry for FLORA's Met Museum Challenge, selected as Flora's Favorite in September 2026.
Campaign film
Crazy Colors Campaign
A concept campaign in hot pink, lime green and navy: chunky textured knits, bold prints and close, editorial framing, generated as one continuous film.
How it works
Human art direction, generative production
Faster than a shoot, without losing the eye. Every image is directed, reviewed and checked against the real garment.
- 01
Brief
We start from your collection, garment photos, brand guidelines and the mood you want. Product accuracy is the first rule.
- 02
Direct
We define cast, styling, locations and light, then explore directions together before anything moves into production.
- 03
Generate
Images are generated, reviewed and retouched so seams, prints, logos and fit match the real product.
- 04
Deliver
Final assets arrive sized for your store, ads and social, with a reusable setup for next season's drops.
FAQ
AI fashion imagery, answered
Will the garments look like our real products?
Yes. We work from your own product photos and references, and every image is reviewed and retouched so cut, color, prints and details match what customers receive.
Is this for fashion labels or e-commerce stores?
Both. We create campaign and editorial work for fashion brands, and on-model, colorway and lifestyle imagery for e-commerce clothing brands that need volume across many SKUs.
Which tools do you use?
We work across platforms like FLORA, Pletor, Krea, Runway and Midjourney, choosing the right tool for each step. Our work won Flora's Favorite in FLORA's Met Museum Challenge in September 2026.
Can you set this up for our in-house team?
Yes. Alongside production, we can set up the workflow and train your team through our AI Creative Strategy service.
What's your next collection?
Send us your pieces and the mood you're after. We'll show you what a campaign could look like.