Healthcare is the hardest place in technology to earn belief. Your buyers are clinicians, payers, compliance teams, and patients, and every one of them is trained to be skeptical. A generic startup look doesn't just fail to impress here, it actively erodes confidence in the science underneath.
LILU is a healthtech design agency that exists to close that gap. We translate complex clinical and technical work into brands, websites, and marketing that feel credible, human, and unmistakably worth trusting with someone's health. Our work spans the full journey: naming and identity, websites and landing pages, investor and sales collateral, and the ongoing design a fast-moving health company needs week to week.
Every engagement pairs senior human craft with AI-native workflows, so you get agency-caliber quality without agency timelines, and you work directly with the people doing the work.
Typical timeline for a full healthtech rebrand
Stages we partner with most
Accessible, compliance-aware by default
How we work
We start by learning your science, your regulatory constraints, and the people you serve, whether that's clinicians, payers, patients, or investors. We audit your category, map your competitors, and define the positioning and message architecture the rest of the work hangs on.
We design the visual identity, logo, color, type, iconography, and a component-based system built to flex across a product UI, a pitch deck, and a trade-show booth without falling apart. Everything is documented so your team can run with it.
We design and build a fast, accessible marketing site plus the collateral that actually moves a healthtech deal: sales one-pagers, investor decks, whitepapers, and conference assets.
Most healthtech companies keep us on as an embedded creative team, so the brand stays consistent through launches, funding rounds, and new product lines.
Timeline
A focused healthtech rebrand, new identity, website, and core marketing assets, typically runs about 60 days from kickoff to launch. A standalone website or identity sprint can move faster; a multi-product system takes longer. We map the schedule backward from your real deadlines, whether that's a board meeting, a conference like HLTH or ViVE, or a raise you need to look ready for.
Because we work in tight, senior teams with AI-native workflows, we compress the parts of the process that traditional agencies stretch into months, without cutting the clinical and compliance review that healthcare demands.
Pricing philosophy
We don't bill by the hour or hide behind vague retainers. Every engagement is scoped to a clear outcome with a fixed price agreed up front, so you always know what you're getting and what it costs.
Most work falls into one of three shapes: a focused identity or website sprint, a full rebrand-and-build engagement, or an ongoing monthly partnership for teams that need design support every week. Whichever fits, you get senior people, no layers of account management, and pricing that respects a startup budget.
Selected work
Rebrand · Web · Motion · Ongoing
Nayya uses data science to help people choose and use their health benefits with confidence. They came to us needing a brand that matched their position as a leader in benefits decision support, and they needed it fast.
In just 60 days we rebranded Nayya from the ground up: a new visual identity, a rebuilt website, and a refreshed marketing presence. Since launch we've worked with the team daily on video, social, print, booth design, and event materials.
Full rebrand shipped in 60 days
Rebrand · Presentation · Social · Collateral
EvolutionIQ builds AI that helps claims teams synthesize medical records and guide injury and disability claims toward faster, better outcomes. After being acquired by CCC, they needed a brand that matched their next chapter: modern, credible, and human.
We led the rebrand and built a full library of deck templates and social assets so their team could tell that story consistently, everywhere, from research whitepapers to enterprise case studies with partners like New York Life.
Rebrand + full deck & social system
What we design
Names, logos, and complete identity systems that make clinical-grade technology feel credible, human, and worth trusting with someone's health.
Conversion-focused sites and landing pages that explain complex health products clearly and turn regulated, high-consideration traffic into qualified pipeline.
Pitch decks, whitepapers, and data-driven one-pagers that help healthtech founders raise capital and close enterprise payer and provider deals.
Explainer motion, booth design, and conference collateral for the HLTH, ViVE, and JPMorgan moments where healthtech brands are made.
FAQ
A healthtech design agency builds the brand, digital presence, and marketing materials a health or medical technology company needs to earn trust and grow. At LILU that spans brand strategy, identity systems, websites, investor and sales collateral, and ongoing design support, all tailored to the trust, clarity, and compliance demands of healthcare.
Yes. We partner with healthtech and digital health companies from pre-seed through growth stage. Early-stage teams usually start with a core identity and a conversion-focused website, then add ongoing design support as they scale and raise.
A focused rebrand with a new identity, website, and core marketing assets typically takes around 60 days from kickoff to launch, the same pace we delivered for Nayya. Scope flexes, but we deliberately work at startup speed.
We design with regulatory and clinical review built into the process. That means accessible, WCAG-minded interfaces, careful claims language, and close collaboration with your clinical, legal, and compliance stakeholders so nothing ships that can't be substantiated.
Most projects fall into three buckets: a focused identity or website sprint, a full rebrand-and-build engagement, or an ongoing monthly retainer. We scope to outcomes and share a fixed price up front, so there are no hourly surprises.
LILU is based in New York City and partners with healthtech companies both locally and remotely across the US and globally.
Start a project
Tell us what you're building and where you're headed, a launch, a raise, a rebrand. We read every note personally and reply within a day or two.
